हिन्दीಕನ್ನಡമലയാളംதமிழ்తెలుగు

SA broadcaster gets exclusive rights

Published: Friday, December 8, 2000, 23:53 [IST]
 
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Johannesburg: Accessibility to cricket, especially for previously disadvantaged South Africans, would be greatly enhanced by a historic new broadcast initiative announced here. The United Cricket Board of South Africa (UCBSA), in a joint statement with the South African Broadcasting Corporation (SABC) on Thursday, said the SABC had been awarded the exclusive television and radio broadcasting rights to all global International Cricket Council (ICC) tournaments for the period 2000 to 2007. The SABC is the country's public broadcaster and it will now be in a position to broadcast games on its free-to-air television channels and radio stations in all the country's 11 official languages, making the sport known to all urban and rural citizens, many of whom would otherwise not have had access. Previously, the SABC had to sublicense broadcast rights from other organisations that had been granted such rights. The matches to be broadcast include the 2003 World Cup in South Africa, the 2007 World Cup in the West Indies, the 2002, 2004 and 2006 ICC Knock-Out Tournaments, the 2001 and 2005 ICC Associate Members Trophy events, and the 2002, 2004 and 2006 Under- 19 World Cup Tournaments. "This is a huge triumph for us," said the chairperson of the SABC Board, Vincent Maphai. "Cricket is an immensely popular sport among the South African public, and we are proud to be able to bring these prestigious international events to all our viewers and listeners." Dr Ali Bacher, the outgoing managing director of the UCBSA, said the Board expected unprecedented interest in and support for the game of cricket, which until recently had been the exclusive domain of white players at the international level. Mr Percy Sonn, president of the UCBSA, said the exposure on the SABC's services will underline the importance of South Africa within the international cricket arena and hasten the process that will turn cricket into a "people's game." Koos Radebe, director of SABC Sport, said not only South Africa but also Africa as a whole would benefit from the deal. "The games will also be broadcast on the satellite service Africa2Africa, which covers the whole of the continent and island states surrounding it." India Abroad News Service

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