TWI emerges sponsor of Indian cricket

Published: Tuesday, May 22, 2001, 22:10 [IST]
Share this on your social network:
   Facebook Twitter Google+    Comments Mail

New Delhi: India's cricket chiefs earned a 49 per cent hike for the sponsorship of the national team under a new agreement signed with Trans World International (TWI) on Tuesday. TWI, the marketing and television arm of the International Management Group (IMG), won a three-year deal with the Board of Control for Cricket in India (BCCI) to sponsor both the team and a Limited Overs domestic tournament, officials said. TWI has guaranteed sponsorship of $ 108,000 for each Test match and $ 87,000 for each One-day international the Indian team plays over the next three years, BCCI president A C Muthiah said. It will also pay $ 218,000 a year to the BCCI to conduct a Limited Overs domestic tournament. The new deal was necessitated when the Indian Tobacco Company decided to terminate its agreement with the BCCI after the government banned sponsorship of sports by cigarette companies. "The new deal is at least 49 per cent higher than the previous one," Muthiah said, adding it was the TWI's responsibility to find a corporate sponsor. The Indian Tobacco Company paid $ 55,000 for each Test match and $ 45,000 for a One- day International. The new contract will come into force in July when the Indian team tours Sri Lanka for three Tests and a Limited Overs triangular series also featuring New Zealand, Muthiah said. The BCCI is also working on a graded system of payment for cricketers based on seniority, Muthiah added. At present, all team members receive the same amount, whether they have played more than 80 Tests - like Sachin Tendulkar - or one Test, like wicket-keeper Sameer Dighe. AFP

Write Comments