Thatscricket - News - Fiat signs Sachin as brand champion
Published: Wednesday, August 1, 2001, 23:53 [IST]
Mumbai: Fiat, which will soon adopt a new approach in the Indian market, announced the signing of Indian ace Sachin Tendulkar as brand champion. "Sachins association with the brand will kick off Fiats new initiative in the Indian market and will commence with the soon to be launched Palio," according to an official press release.[an error occurred while processing this directive]"Fiat feels Tendulkar is the perfect brand champion as his elevated level of performance as well as dynamic, creative stroke play will gel perfectly with the new approach Fiat will soon adopt in the Indian market," the release said."Tendulkar is young, strong, dependable and above all number one thats exactly what Fiat is aiming to be," Fiats Managing Director M P Bianchi said.Sachin seemed equally pleased, "I have always been a big fan of Italian cars, especially Ferrari, and am happy to represent Fiat and Italian motoring."