Ten Sports CEO Chris McDonald told reporters "we have offered to show the matches on DD's LPT's in non-cable areas free of cost. DD has about 1000 LPTs but we are looking at couple of hundreds at best... But Prasar Bharti has not accepted this proposal."
Asked about the Chennai High Court judgement asking the company to show the matches on DD with its logo, McDonald said he was not aware of it.
He said Ten Sports works on twin business models of advertising and subscription and "it will not telecast the matches in cable homes on DD opting instead to cater to non-cable homes through DD.
Meanwhile, IN Cable is believed to have approached TDSAT against Ten Sports asking for increased subscription. To a question on the highlights deal, he said it has not been timed with Prasar Bharti till now "but the agreement stands."