Bangalore: LG Electronics India, a major sponsor of the cricket World Cup, on Friday strongly favoured a compromise between the Board of Control for Cricket in India (BCCI) and International Cricket Council (ICC) to settle the players' contracts row. "ICC and BCCI must compromise nicely looking at cricket first," K R Kim, managing director of LGEIL, which has signed up a five-year $ 25 million sponsorship contract with ICC, said.
"We have to respect the rules of the game and the spirit of sportsmanship," he said. Globally, Kim said, cricket was losing the ground and "we must not hasten it". Asked if the company thought that the Indian cricket team would play in the World Cup in view of the raging contracts controversy, he said, "they (the players) have to go". Asked what LG would do if a second rung Indian cricket team is sent, he said BCCI "must not kill the cricket..., we are together not to kill the cricket..., we are friends of the cricket game".
Kim reiterated that the company would move the Supreme Court against a Delhi High Court verdict barring release of foreign exchange if India was debarred from playing in the World Cup. "LG is not happy with the High Court decision", Kim said. "We have a right to go (on appeal against the judgement)." The court had ruled that no foreign exchange would be released if the apex cricket body debarred India from playing in the championship or imposed any penalty or damages on players or BCCI. In such an event, the Court said, the official sponsors -- LG Electronics, Hero Honda and Pepsi Foods -- would be restrained from advertising in the World Cup matches.
To another query, he said the company would follow whatever decision ICC and BCCI took on the contracts issue. He said there was no problem between LG and Samsung on the issue of advertisements relating to the World Cup. "We have to follow the ICC terms and conditions." "We have made a contract with ICC. It is ICC's responsibility (to implement it)," Kim said.