WC 2003 - World Cup organisers expect a profit of $ 37 million
Published: Wednesday, February 26, 2003, 23:53 [IST]
Copyright AFP 2001
Johannesburg: Africa's first cricket World Cup will generate a profit of 300 million Rands ($ 37 million), chief organiser Ali Bacher said."The projections are that, including gate receipts, we will have a surplus around 300 million Rands," Bacher told a news conference on the eve of the tournament's Super Sixes phase.Bacher said about $ 25 million would come from the marketing and sponsorship deals of the International Cricket Council (ICC) and the remainder from gate receipts.The ICC signed a marketing deal worth 550 million dollar with the Global Cricket Corporation (GCC) two years ago which covers all ICC events like the World Cup and Champions Trophy till 2007.The eighth edition of cricket's showpiece, jointly hosted by South Africa, Zimbabwe and Kenya, ends on March 23 with the final at the Wanderers.