Thatscricket - News - PCB to explore Indian market to reap revenue

Published: Friday, January 23, 2004, 22:12 [IST]
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PCB to explore Indian market to reap revenue
Friday, January 23 2004 16:42 Hrs (IST)

Kolkata:In a bid to realise the maximum financial benefit from the historic India-Pakistan Test series in March-April, the Pakistan Cricket Board for the first time will explore the cricket-obsessed Indian market.

The Lahore-based PCB on Friday came out with prominent advertisements in leading Indian newspapers inviting bids from the Indian companies for the title sponsorship and other rights for the Test match as well as One-day International series between the traditional rivals.

Confirming that this is for the first time that PCB has invited bids from Indian companies to sponsor a cricket series in Pakistan, general manager (media) Sami Burnie of PCB said from Lahore, "we want to explore all possible avenues for proper marketing of the event".

Burnie went on to add, "We want to give opportunity to both the Pakistani as well as Indian companies to be part of this historic event".

The Indian cricket team is scheduled to travel to Pakistan in the first week of March for a series after a gap of 14 years following easing of tension between the two South Asian neighbours in recent months.

The full-fledged series of three Tests and five One-day Internationals is being billed as the biggest sporting event in the subcontinent in recent times and is expected to generate tremendous media hype considering the popularity of the game in both the countries.

Burnie said that PCB has invited bids for rights of live radio broadcasting, live video streaming on internet, advertisements in stadiums, food and beverage vending as well as promotional events at the stadium or elsewhere involving Pakistani cricket team.

"We want the Indian companies to participate in the event in a big way," he said.

The PCB official, however, dismissed speculations in media that the agreement for live telecast of the series with Dubai-based TEN-Sports had been cancelled.

"The telecast rights (for the Indo-Pak series) is very much with the TEN-Sports and there has not be any rethinking on that," he said.

He said that infact only a few days ago TEN-Sports chief Abdul Rahman Bukhatir was in Pakistan to discuss the details of the telecasting arrangements with PCB chairman Shaharyar Khan.

Earlier reports from Pakistan had suggested that Khan had terminated the arrangements with TEN-Sports which had been signed by his predecessor Tauqir Zia about a year ago.

'Media reports are categorically false'

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