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|Prasar Bharti holds talks with Pak Board|
Tuesday, February 10 2004 19:47 Hrs (IST)
While Prasar Bharti sources said chief executive officer K S Sharma was himself conducting these negotiations, they declined to confirm the bidding price which many industry watchers put at about 15 million dollars for terrestrial telecast.
Sharma is supporting his case with the precedent of the last World Cup where DD was able to do live match telecasts after it signed a joint venture with the telecast rights holders.
They said terrestrial rights should be awarded by PCB only to Prasar Bharti because while cable and satellite networks do relay the matches, only about half of the eight million TV sets in India are cable-connected - the other halfhas no access to such major sporting events.
In the event that Prasar Bharti does not bag these terrestrial telecast rights, it can show match highlights taken from Ten Sports.
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