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|Indo-Pak series: Prasar Bharti bags radio rights|
Friday, February 13 2004 15:57 Hrs (IST)
"We have bagged radio rights for broadcasting 20 days of cricket in the India-Pakistan series on All India Radio for 40,000 USD (Rs 18 lakh approx). However, TEN Sports has not agreed to sell terrestrial rights to DD. As of now, we will not be able to telecast these matches on DD except the highlights," Prasar Bharti CEO K S Sarma told.
He said the deal the public broadcaster had offered TEN Sports was the same deal it had offered telecast rights' holders during the World Cup matches "and we are not going to raise our offer now".
While declining, to put a figure to the terrestrial rights deal, Sarma said, "we have not given up on it. Talks are still on". Asked whether there was any possibility of a deferred telecast of India-Pakistan matches on Doodrdarshan, Sarma replied in the negative, saying all TEN Sports had agreed to was for match highlights.
He said All India Radio was expected to make profits from this deal and the advertising rates for the Indo-Pak cricket series will be decided early next week
TV rights to remain with TEN Sports