"Ours was a full signal with logo and ads. Prasar Bharti deleted our logo as well as the ads. Besides, the DD signal was carried free-to-air. This resulted in signal pilferage," advisor with Ten Sports' distributor R K Singh said.
He said Ten Sports has "communicated" its objections to the public broadcaster on the match telecast but there has been no word from Prasar Bharti on the matter as yet.
While declining to quantify what would deletion of the Ten Sports logo and advertising mean for the sports channel in terms of investment lost, Singh said, "We have communicated to Prasar Bharti that their act has resulted in a breach of our ad contracts and has severly hurt the Ten Sports' business fundamentals......they were serving only their own commercial interests, not any public interest in doing so".
The Dubai-based channel also asserted it has not been contacted by Prasar Bharti for reaching any "commercial" agreement for getting rights to telecast the remaining matches. "No one from Prasar Bharti has contacted us for any commercial deal".
Despite several attempts, Prasar Bhrati CEO K S Sarma remained unavailable for comments.