Thatscricket - ODI Series - India~~s tour of Pakistan- Prasar Bharti to bid for global rights

Published: Tuesday, March 30, 2004, 19:55 [IST]
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New Delhi:After the controversy over live telecast rights for Indo-Pak matches, Prasar Bharti will bid for rights of coverage of future matches and is already in talks about three international tournaments, including the World Cup to be held in 2007.

"We will participate in the Board of Control for Cricket in India (BCCI) bids this year for bringing more cricket on Indian soil to our viewers. I am also negotiating with the Global Cricket Council for two more Knock-Out tournaments and the 2007 World Cup," Prasar Bharti CEO K S Sarma said .

Sarma's comments follow Ten Sports CEO Chris McDonald's statement that the Dubai-based channel would also bid for the BCCI rights.

The Prasar Bharti CEO said after the present controversy with Ten Sports, Prasar Bharti had decided to bid for terrestrial rights to international cricketing events, provided the bids were not exorbitant.

"I would like to revisit this issue of bidding for rights with other Boards," he said.

He, however, made it clear that whatever telecast rights DD bags, it would market the telecast itself.

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