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ESPN-Star Sports to bid for Asia Cup

Published: Friday, May 28, 2004, 1:21 [IST]
 
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New Delhi:ESPN-Star Sports will be bidding to win the telecast rights of four upcoming cricket tournaments involving India and also eyeing to bag the lucrative teleacast rights from Board of Control for Cricket in India (BCCI), which would be up for renewal in July.

"We will go all out for the telecast rights of the events, all of which involve India," ESPN-Star Sports director (Advertising-Sales) Sanjay Kailash said in New Delhi.

He said the first event the company is looking at is the Asia Cup to be hosted by Sri Lanka in July.

The event would see 13 One-day matches between India, Pakistan, Sri Lanka, Bangladesh, Hong Kong and United Arab Emirates.

The next tournament for which the channel would be bidding is the tri-series involving India, Pakistan and Australia to be played in Holland in August.

He said the broadcasters would also make an attempt to bag the telecast rights for the three ODIs to be played between India and England in England in the first week of September before the ICC Champions Trophy.

"However, one of the biggest and most important thing will be the bid for bagging telecast rights of Board of Control for Cricket in India (BCCI) which is expected to open by July-August," Kailash added.

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