Channel war in sight as TEN Sports bids for Asia Cup

Published: Friday, May 28, 2004, 23:53 [IST]
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Mumbai:TEN Sports channel on Friday said it would bid for telecast rights of the Asia Cup as well as rights from the Board of Control for Cricket in India (BCCI) for telecasting international matches played in India which is coming up for renewal shortly.

"Of course, after bringing the historic India tour of Pakistan to the Indian viewer, we are aggressively bidding to acquire rights for all upcoming cricketing properties which include the Asia Cup, BCCI rights and the Tri-nation tourney in Holland," said Sharmista Rijhwani, managing director, Taj Television India Private Limited, the marketing arm of TEN Sports.

"These rights when procured would be in addition to the existing rights we possess for all the cricket played in West Indies, Sri Lanka, Pakistan, Sharjah and Morocco," she added.

ESPN-Star Sports has said it would be bidding for the same rights as well as for some other matches featuring India. Prasar Bharati held the rights for matches organised by the BCCI till last season and the contract is up for grabs from the 2004-05 season.

The Asia Cup, featuring 13 One-day Internationals and involving six teams including India, is to be held from July 16-August 2. The four-match tri-series in Amsterdam featuring India, Pakistan and Australia is scheduled from August 22 to 29.

The last date for sending in bids for TV as well as Radio coverage rights for the Asia Cup is June 10, as per a notification issued on Friday in newspapers by the Malaysia-based Asian Cricket Council (ACC).

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