Set Max bags TV rights for Amsterdam tri-series

Published: Friday, June 18, 2004, 23:53 [IST]
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Mumbai:Set Max channel has bagged the telecast rights for the August 21-28 triangular cricket series in Amsterdam (Holland). The telecast of the four matches, including the final, featuring India, Pakistan and Australia would commence at 2 pm IST (10.30 am Holland time) on August 21 with the round robin match between archrivals India and Pakistan, a press release from the channel said on Friday.

Speaking on behalf of the three cricket Boards involved in the event, Board of Control for Cricket in India (BCCI) president Jagmohan Dalmiya said that they were delighted to partner with Sony Entertainment Television and the Videocon group for this series.

"We are also pleased that Max will be showcasing the matches of this mega series which, I am sure, will be enjoyed by as large an audience as that which watched the ICC Cricket World Cup 2003. I would look forward to competitive matches being played in this tournament," the BCCI chief said.

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