The PIA top management had drawn up a plan where Akram would be asked to supervise the cricket academy and also do marketing work for the airlines in the United Kingdom, airlines sources said.
"Basically the idea is that since Wasim is very well known in the UK and world over as a cricketer par excellence, he should be given the dual responsibility of marketing the airlines through cricket (academy) that is to be based in Manchester," a source was quoted as saying by The News on Thursday.
Akram, who retired from cricket last year, was recently honoured by the airlines at a glittering ceremony and also given a one step promotion by the managing director Ahmed Saeed in recognition of his services to the sport.
Akram, who ended with 414 Test and 502 One-day wickets in an illustrious career, owns a house in Manchester where he was based for ten years while playing as a professional for Lancashire County.
The source said that the airlines wanted to attract the South Asian community in the UK towards using the PIA services through the personality of Akram.