ICC to strengthen partnership with UNAIDS

Published: Sunday, July 25, 2004, 23:53 [IST]
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Mumbai:The International Cricket Council's (ICC) top priority is to strengthen its partnership with United Nations Programme on HIV/AIDS (UNAIDS) with further initiatives during a number of high profile events and matches including the forthcoming ICC Champions Trophy in England from September 10 to 25.

ICC, which became the international sporting body to develop a special link with the joint UNAIDS when it launched its strategic partnership in September 2003 through its "Run Out AIDS" campaign, will also seek to expand the alliance among its associate and affiliate member countries, according to ICC's 2003-2004 annual report.

"The ICC's corporate affairs team will also focus on delivering high quality publications, re-launching the ICC website and building effective media relations and operational foundations for upcoming tournaments, events and programmes apart from giving priority for ICC-UNAIDS partnership, the report adds.

Of an estimated 40 million people infected worldwide with HIV, over 12.35 million live in the main cricket-playing nations and one of the highlight of the partnership over the past year was the activities that took place to mark World AIDS Day on December 1, 2003, it said.

Six International cricket teams -- England, New Zealand, Pakistan, Sri Lanka, the West Indies and Zimbabwe -- that played on or around this date wore red ribbons during their games as a sign of support for HIV/AIDS sufferers around the world, with players too sending positive feedback to ICC about the initiative.

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