This is the first instance of a Lankan cricketer exploring commercial interest in India and the ever smiling Murali is expected to be a huge draw for Indian marketers given his remarkable record breaking successes in the face of significant adversity, former Indian all-rounder and vice chairman of Showdiff Worldwide Ravi Shastri said in a statement in Mumbai.
There have been a number of cricketers from across the world, including former and present Aussie players Steve Waugh, Ricky Ponting, Brett Lee and Pakistan fast bowler Shoaib Akhtar, who have been signed up by Indian companies to promote their brand, the statement said adding, this for the first time a Lankan cricketer has been signed.
"As is the case with sportsmen representing their country, our schedules leave us with very little time for anything other than the sports we pursue. India is a huge market with multiple opportunities and I had been looking at options which would benefit me," Muralitharan said in the same statement.
"Showdiff Worldwide has an all India presence, which would help me reach out to markets across the country. When Ravi (Shastri) discussed the option of Showdiff handling my commercial interests, I was only too glad to sign," he said.
The offie is the current world record holder (527 Test wickets) along with Aussie leggie Shane Warne.