ICC to clean advertisement pests from cricket

Published: Wednesday, September 1, 2004, 23:53 [IST]
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New Delhi:The International Cricket Council (ICC) is all for "clean cricket viewing" and would not allow its broadcasters to clutter the screen with advertisements as it happened during the recent Asia Cup tournament in Sri Lanka.

ICC's commercial manager Campbell Jamieson, in New Delhi to invite sponsorship and broadcast rights for the inaugural Super Series, said on Wednesday the game's world governing body would not allow broadcasters to "intrude on viewers" through too much of "on-screen appetisers".

"The Asia Cup telecast was a case in point. There was a teapot bobbing up and down on the screen and at one time the viewers could not see whether a catch was taken or not. The ICC World Cup in South Africa had nothing of this kind," Jamieson said at an informal interaction in New delhi.

"The Olympics too provided clean viewing. Our aim is also similar. There would be the usual commercial breaks after every over but we are against crowding of the screen," he said adding that care would be taken so as to ensure the interest of the broadcasters is not jeopardised.

In a deviation from the set pattern, the ICC is also inviting bids for the title rights of the Super Series to be staged next year in Australia.

"We do not have title sponsors for the World Cup or for the Champions Trophy. But for the Super Series we would like to invite bids for the naming rights as well," Jamieson said.

The Super Series, billed as "cricket's third major", comprises three One-dayers and a six-day Test match to be played between the top ODI / Test team of the world as on April 1, 2005 and a rest of the world team to be selected by an elite panel of experts.

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