Rik Dovey, Managing Director, ESPN-Star Sports, Asia, said in a statement in New Delhi that the channel had to move the court as it was left with no other choice.
"This is a very unfortunate decision and we are left with no other option but to resort to the law in an attempt to bring fair-dealing and justice to the process," Dovey said.
"We are very clear that ESPN-Star Sports was the highest eligible bidder under the rules of bidding specified by the BCCI and now the BCCI has changed the entire process of bidding in violation of rules set by BCCI themselves to favour our competitor by giving them an unfair advantage," he claimed.
R C Venkatesh, managing director, ESPN Software India Pvt Ltd, alleged that BCCI changed the bidding rules unfairly.
"Zee should not have been allowed to bid in the first place. Zee does not even qualify because as it does not have any experience of broadcasting or producing live International cricket event as specified in the tender," Venkatesh said.
"On Sunday the BCCI changed the rules to unfairly disadvantage our bid without giving us any further rights to bid," he added.