DD grabs rights for India-centric matches

Published: Saturday, September 18, 2004, 23:53 [IST]
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New Delhi:Doordarshan will be telecasting all India-centric cricket matches, including the two championship trophies and World Cup, till 2007 with the Prasar Bharati reaching agreement with the ICC satellite rights holder Sony.

Also, the Government will soon be bringing a legislation to ensure that Prasar Bharati, which also includes All-India Radio, gets access to air all India-centric matches on a "non-competitive basis".

"This means that whichever company gets right for a particular cricket tournament featuring India, it will be obligatory for it to share the rights with Prasar Bharati," its CEO KS Sarma, and additional secretary in the I&B Ministry,Vijay Singh, said after a meeting with Prasar Bharati board.

Sarma said Prasar Bharati would also submit its bid for the BCCI rights (for matches played in India) in a day or two. Also, he said the public broadcaster was open to submit a joint bid, including with ESPN-Star Sports.

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