DD rakes in moolah as ad slots are sold out

Published: Saturday, November 13, 2004, 23:53 [IST]
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New Delhi:Public broadcaster Prasar Bharati, which had received telecast rights for 31 cricketing days from the BCCI, said today it was "meeting targets" and its entire ad inventory was sold out, including for Saturday's big clash between India and Pakistan and the two Tests against South Africa.

"We are happy by the way we have successfully sold the ads for the two Test series (against Australia and South Africa) and a one-off ODI against Pakistan and expect to make good money," Prasar Bharati marketing head Vijaylakshmi Chabra said.

She said ad rates for India-Pakistan match, the big draw, were almost five times the rates charged for the Tests.

"The last we sold for a ten-second spot during the India-Pakistan match was Rs 2 lakh on DD Sports. On DD1, the rate for the same space is Rs 1.5 lakh," she said from Mumbai.

In between the fight between Zee and ESPN-Star, the public broadcaster had received the telecast rights for 31 days, which included four Test matches against Australia, one ODI against Pakistan and two Tests against South Africa. As per the arrangement with the Board of Control for Cricket in India (BCCI), Prasar Bharati would pay Rs three crore for each day of a Test match and Rs seven crore for the ODI.

Chabra said despite the India-Pakistan One-day match being a one-off and also part of BCCI's platinum jubilee celebration, they were able to fetch a good amount from advertisers.

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