Realising that people in China might not still be prepared to accept full-fledged one dayers or Tests, the ACC has adopted this stance to first introduce the game in the world's most populous nation through this strategy.
"If full-fledged Tests and one dayers are played in China now, the people there will not be game. So we are trying to popularise cricket through shorter versions like the 20-20format or masala matches," Dalmiya told newspersons at the Eden Gardens.
The ACC was also trying to reach the hearts of the Chinese people by loading cricket related information on websites of that country, he said.
"But one hindrance is there are no uniform rules for this 20-20 format. They vary from country to country," he said.
Exuding confidence over the success of ACC's efforts to make cricket popular in China, he said, "Before 1996, they were not keen on responding to our initiatives. But of late,they are opening up to our call," Dalmiya said.