This came to light after West Indies Cricket Board (WICB) president Teddy Griffith announced in a live radio and TV broadcast that Lara along with Ramnaresh Sarwan, Chris Gayle, Fidel Edwards, Dwayne Bravo, Dwayne Smith and Ravi Rampaul would not be considered for selection as the players have personal sponsorship deals with Cable&Wireless which is in conflict with the board's main backer- Digicel.
The WICB president said the Board cannot allow West Indies cricket to be put in peril as a result of individual contracts which would benefit only a few players and not Caribbean cricket as a whole.
According to Griffith, the Digicel sponsorship deal which is worth 10.5m over five years and is the biggest in West Indies cricket history, has given the Board the opportunity to substantially fund the development of cricke.
For the first time, sponsorship of this nature goes beyond the international team and channels right through to the level of youth cricket, assisting the preparation of a future generation of cricketers.
The deal stirred a controversy before and during the West Indies recent tour to Australia with the Board and the West Indies Players' Association at loggerheads.
Meanwhile, Grenada's prime minister Keith Mitchell, who brokered peace to ensure the tour to Australia went ahead, termed the Board's latest move as "extremely unfortunate".
The loss of player of a caliber like Lara would be a body blow to West Indies' chances of success.