"We have written a letter to Pepsi asking them to respond within next two days. We assume they will take suitable action. We expect an apology," Latika Khaneja, Director of Collage Sports which manages Virender Sehwag, told PTI.
Sehwag endorses Reliance mobiles and Boost and is also the sole cricketer endorsing Pepsi's rival Coca-Cola.
Expressing objection on the use of Sehwag's voice, Latika said "this is totally unauthorised, improper, unethical and and illegal use of Virender's voice/voice-likeness undertaken by PepsiCo especially his favourite catch line -- 'Sir Ji meri chance' as used in Boost commercial -- has been used in the new Pepsi advertisment".
However, a Pepsi spokesperson when contacted, said "we have not used Virender Sehwag's voice in the commercial".
Pepsi currently gets the services of a number of cricketers including Sachin Tendulkar and skipper Sourav Ganguly in its commercials and the use of a Sehwag like voice in their latest commercial has led to the present controversy.