Sony rope in Gayle, Sarwan

Published: Wednesday, June 8, 2005, 23:53 [IST]
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Kingston:Mobile telecommunications handsets giant Sony Ericsson would sponsor West Indies batsmen Chris Gayle and Ramnaresh Sarwan.

According to the sponsorship agreement revealed by the West Indies Cricket Board (WICB), Sony Ericsson has been granted co-branding and promotional rights for the matches played by the West Indies team on their regional and overseas tours.

Both Gayle and Sarwan will make a number of personal appearances and assist in key marketing activities. The deal also positions Sony Ericsson as the supplier of choice for the West Indies team's mobile phones.

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