Hummel signs three-year deal with South African team

Published: Wednesday, July 13, 2005, 23:53 [IST]
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Durban:International sports supplier Hummel has clinched a three-year sponsorship deal with the Cricket South Africa (CSA) in its bid to break into the lucrative market in world cricket.

The deal would also include the South Africa 'A' team, U-19 team, the National Academy and High Performance Programme.

"From the start of next season, the South African national team will display the Hummel logo on both local and international soil," said Steve Elworthy, the CSA's commercial manager.

"It has been a pleasure dealing with Hummel, and we have worked well together to ensure that this deal will be beneficial to both sides. Hummel is a well known football brand in Europe and this is a great opportunity for the sports supplier to establish themselves as a competitive brand in Africa and on the cricket field," said Elworthy.

The marketing manager for Hummel Africa, Henrik Lauritzen, said the deal would give the company a chance to break into the cricket market world-wide.

He said part of the three-year agreement deal, with an option to renew for a further three years, was that Hummel Africa would investigate producing clothing in South Africa, creating jobs and growing the local economy.

"Cricket is being played in all South African schools and is the second biggest sport in that country and thus we at Hummel Africa see an unexploited potential in many parts of the country," he said.

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