It's the first time that Australia's Bradman Foundation, a non-profitable trust established in 1987 with the full support of Sir Donald Bradman, has gone off-shore.
Chairman of the Board of Directors of Bradman Foundation John Fahey A C and Director of Bradman Museum of Cricket Richard Mulvaney said the passion and tremendous enthusiasm for the game in India were the clinching factors in establishing the Foundation in this country, its first outside Australia.
For the Bradman India Foundation, a board of directors has been formed. Its members are former Cricketers Dilip Vengsarkar, and Brijest Patel, who is also President of the Karnataka State Cricket Association, Indian cricket team's coach Greg Chappell, cricket commentator Harsha Bogle and D D Saxena, who is the Managing Director of Unibic Biscuits India Pvt Ltd.
In fact, the support for Bradman India Foundation, to be based here, would come from the sales of Bradman chocolate cookies from the stable of Unibic India. Two per cent of the sales from these cookies would go to the Bradman India Foundation.
Saxena believes that Bradman India Foundation could get as much as Rs 50 lakh or probably more from these sales annually in five years time. Unibic is also planning somepromotional activities to raise money. A Twenty20 cricket championship for the Bradman Cup, for instance, is commencing here tomorrow.
Fahey, a former Prime Minister of New South Wales and former Australian Finance Minister, and Mulvaney said the newly established Board of Directors would guide theFoundation as to the programmes to be taken up in India.
"We don't want to copy what the cricket authorities are already doing", Mulvaney said. Bradman India Foundation would target young sections in India who were not addressed at present, the two said.