Zee, ESPN agree to share live action with DD

Published: Tuesday, August 30, 2005, 23:53 [IST]
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Mumbai:Despite not being the favourite to bag the four-year telecast rights floated by Board of Control for Cricket in India (BCCI), public broadcaster Prasar Bharati has ensured Doordarshan gets the feed for all One-day matches by signing agreements with both top contenders Zee and ESPN-Star Sports (ESS).

"Both Zee and ESS signed the agreement with us just before they submitted bids for the BCCI tender," Prasar Bharati CEO K S Sarma told PTI.

According to market estimates, Zee's bid is the highest in the latest tender which closed on August 26, while ESS falls in the second place. On the other hand, other contenders Sony and Prasar Bharati are said to be way behind the top two.

Sarma said as per the agreements, signed separately, both private broadcasters agreed to share the feed of One-day matches with the public broadcaster on a revenue share basis.

"This would be on a 25:75 ratio, the majority in favour of the private broadcaster," he said, though clarifying that Prasar Bharati would not be getting any "opportunity cost" it managed to earn earlier.

Elaborating further, Sarma said the agreement envisaged sharing of direct feed of every match involving the Indian team, and also of the semi-finals and final.

"We have insisted on the semi-finals and final as a separate clause as there can be a case where the Indian team does not reach these stages, depriving the viewers of action," Sarma said.

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