Nike gets official kit sponsorship

Published: Friday, December 23, 2005, 23:53 [IST]
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Mumbai:Global sports goods manufacturer Nike has bagged the official kit sponsorship rights for the Indian cricket team for the next five years.

Announcing this after a meeting of the BCCI Marketing Committee here today, BCCI Vice President Lalit Modi told reporters that the contract is for the period from January 1, 2006 to December 31, 2010.

"With this, BCCI has become the world's most valued brand in team sponsorship," Modi said.

Among the final shortlisted companies, Nike had bid the highest at Rs 1.96 billion to get the sponsorship, he added.

Besides Nike, others who were shortlisted were Reebok, Adidas and Slazenger.

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