''I thought from the sidelines perhaps they were a little bit too friendly,'' Waugh told the ''BBC Sport.'' ''They were using England players' nicknames in the press and that was something that hadn't been done before. They may have become too familiar to England,'' the former captain added.
Waugh, who led the Australians to two Ashes victories before retiring in 2002, said being reserved helped intimidating the opposition, which translated into on-field success.
Recalling his first Test against the West Indies when they were at their best, Waugh said the Carribean attitude of keeping to themselves had an impact over Australia's performance.
''When I first played West Indies we didn't know much about them, they kept pretty much to themselves and that gave you self doubts on the field,'' he explained.
''As you get to know players more you become less intimidated by them,'' he added.
Waugh said the English team were impressive in the Test series against India but just as one swallow doesn't make the whole summer, one good performance counts for nothing if the team fails to move forward.
''Something you've got to learn to come to grips with, particularly in England after such a lot of time not winning, is euphoria,'' he said.
''England have got to get back switched on because if they lose this series in Australia people will say, 'Has England really progressed that much?'' Waugh said.
The former captain said the Ashes starting November 23 in Brisbane would determine which side has learnt the lessons from the past.
''It's a defining tour for both sides. Can Australia reassert themselves or can England consolidate what they've done?'' he said.