ECB launches broadband Television channel

Published: Thursday, May 11, 2006, 23:53 [IST]
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London:While cricket boards in India and Pakistan continue to toy with the idea, the England and Wales Cricket Board (ECB) today launched its official broadband TV service, ECBtv.

The ECBtv will show npower Test and NatWest One-day international matches live to certain territories - apart from match highlights, exclusive interviews, press conferences, coaching master-classes and many other features to a global audience.

The ECB has signed a three-year deal with digital rights company, Premium TV, to produce the broadband channel, according to the board website.

In addition to the exclusive interviews, the ECBtv console will stream live video coverage of all home npower Test matches and NatWest One-day internationals to identified territories in Europe, South and Central America, Japan and Africa, which are not covered by current ECB television deals.

The ECB will also be encouraging England players to create their own content for the website.

For instance, 'Freddiecam' could give fans an exclusive glimpse of how Andrew Flintoff prepares for key matches. ECBtv will capture the atmosphere of the England camp like never before during the 2006 summer -- and onwards through the Ashes and World Cup next winter.

Also embedded in the ECBtv channel will be a searchable video archive (SVA) that allows fans to view extended highlights of England's classic moments on home soil, such as great matches, innings and wickets from as far back as 1970 -- meaning classic moments such as Ian Botham's Ashes in 1981 can also be included.

Another feature of ECBtv will be the Active Zone', where fans will be able watch tutorials on all key aspects of the game from England players past and present, and see video clips of key grassroots initiatives such as NatWest CricketForce 2006.

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