ICC to issue tenders for media rights bids

Published: Sunday, August 13, 2006, 23:53 [IST]
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Dubai:International Cricket Council (ICC) will begin the process for sale of media and sponsorship rights for the 2007-2015 period by issuing tenders for audio-visual rights to interested bidders in October.

''The period includes 18 ICC tournaments with two World Cups, in Asia (2011) and Australasia (2015), and a minimum of three Champions Trophy tournaments,'' an ICC statement said here today.

The process will commence with the sale of the audio-visual rights before the start of Champions Trophy in India with the issue of tender documents to interested broadcasters, agencies and other persons qualified to bid, the statement said.

The first two Twenty20 world championships -- in South Africa (2007) and England (2009) -- also feature among the events besides four ICC U-19 Cricket World Cups and, for the first time, the Women's Cricket World Cup, with two tournaments scheduled for 2009 (Australia) and 2013 (India) in the eight-year timeframe.

Chief Executive Officer Malcolm Speed will head the ICC team to negotiate with potential media partners and sponsors, with former President Ehsan Mani acting as a consultant.

The current agreement with Global Cricket Corporation, which began in 2000, ends with the 2007 World Cup in the West Indies next March and April.

''The ICC's Executive Board began this process in April when it confirmed the venues for ICC events from the second half of 2007 to the 2015 ICC Cricket World Cup,'' Speed said.

''With those venues and the timings for the tournaments agreed, we are now in a position to go to market to obtain the best deal for cricket.'' ''The sale of these rights is of huge significance for cricket throughout the world at all levels as the revenue it generates will play a pivotal role in sustaining and growing the game,'' he added.

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