Thanks to the joint Zee Sports-Dishtv effort, cricket viewing on television will never be the same again with innovations like multi-angle viewing, multi-language commentary, highlights whenever one wishes and players' statistics available on the click of a button.
Jawahar Goel, Dishtv's Head of Business, told reporters that the DLF Cup in Kuala Lumpur would change the way people used to view cricket in television.
''The innovation would enable the viewers to choose what he wants to see, rather than just watching whatever was served by the channels. This will be a never-before experience and you would decide the way you want to see it,'' he said.
Multi-angle viewing is an important feature of the innovation where the viewers can choose which camera -- main, vary or stump camera - they would like to see through.
''You can be the third umpire yourself and use all the cameras to arrive on your decision. This innovation was used to soccer in Europe and now you can have it here,'' Mr Goel said.
Another innovation is the multi-language comentary and the DLF Cup series would provide commentary in English, Hindi, Bangla, Gujarati and Malayalam and the viewer can go for the language of his choice.
''We would also create a stadium ambience so that it gives you a feel that as if you are sitting in the stadium in Kuala Lumpur,'' Mr Goel said.
Highlights will be available whenever the viewer wants and as many times. Besides, players' statistics, updated every five seconds during the tournament, will also be provided on demand.
COO of ,I>Zee Sports Gary Lovejoy described it as a "ground breaking" innovation in India and said, "Not just cricket, the possibilities are endless in other sports as well."