BCCI rebrands domestic cricket competitions

Published: Monday, September 25, 2006, 23:53 [IST]
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Mumbai: The Board of Control for Cricket in India (BCCI) has decided to rebrand its major domestic competitions for the new season in association with its marketing partner, Nimbus Communications, with a view to rejuvenate domestic cricket.

The elite division Ranji Trophy will henceforth be known as the 'Super League for the Ranji Trophy', the plate division as the 'Plate League', the inter-state One-day knockout tournament as the 'Premier Cup', Deodhar Trophy as the 'Star Series for the Deodhar Trophy' and the NKP Salve Challenger Trophy as the 'Challenger Series for the NKP Salve Trophy'.

The Board will be telecasting 72 days of domestic cricket live, including several One-day matches, 80 per cent of which will be day/night affairs. The matches will be shown on Nimbus' new 'Neo Sports' channel, which will be launched on Oct 1. Nimbus has managed to sign on Sky Sports (UK), Super Sport (Africa) and Astro (Malaysia) to telecast Indian domestic cricket, Nimbus chairman Harish Thawani informed.

He has said the company will soon tie up with broadcasters in the US and a few other countries as well.

Admitting that the Board had failed to market domestic cricket effectively in the past, former BCCI chief Mr I S Bindra, however, reiterated that things would be different from this season onwards.

The Punjab official also clarified that the Board was yet to take a decision on allowing foreigners to play in the Ranji Trophy when posed a question on the subject. However, they could be allowed in the Twenty20 competition, which will be held at the fag end of the season.

The BCCI is also in the process of appointing professional staff to run its various departments, but this does not include a CEO for the moment, marketing chief Lalit Modi stated. He also said the Board is concerned about telecasters not showing all deliveries and replays during matches in order to show more ads. Corrective action is being taken on this score, he averred.

Domestic cricket live telecast plan schedule:

Challenger Series (Oct 1-4), Irani Trophy (Rest of India vs UPCA, Oct 9-13)

Duleep Trophy final (Nov 12-16).

Super League for Ranji Trophy: Delhi vs Tamil Nadu (Nov 23-26), Rajasthan vs Hyderabad (Dec 1-4), Punjab vs Mumbai (Dec 9-12), Hyderabad vs Uttar Pradesh (Dec 17-20), Saurashtra vs Delhi (Dec 25-28), Baroda vs Uttar Pradesh (Jan 2-5), Maharashtra vs Mumbai (Jan 10-13)

First semi-final (Jan 18-22), Final (Jan 27-31).

Deodhar Trophy: Central vs West (Feb 24), East vs South (Feb 24), Central vs North (Feb 26), East vs West (Feb 27), Central vs South (March 3) North vs West (March 4), Central vs East (March 7), North vs South (March 8), East vs North (March 9), South vs West (March 10)

Premier Cup: Railways vs W PQF1 (March 15), N2 vs W2 (March 16), W1 vs N1 (March 17), Winner PQF2 vs Uttar Pradesh (March 18), Semi final 1 (March 21), Semi final 2 (March 22), Final (March 25).

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