Lloyd, who lost the elections for the post of WICB vice-President at the board's annual meeting this year, is the chairman of the cricket committee.
His appointment come after 'consultations' with team coach Bennett King and captain Brian Lara and the former captain has also agreed to offer assistance to the defending champions during the tournament whenever required.
''Lloyd (Big Cat) will serve the dual purpose of WICB representative, to explore opportunities for additional games next year as well as to make his vast experience available to the team,'' the WICB said in a media release.
''Clive will be in India essentially to support (manager) Tony Howard and the team management,'' the release, quoting WICB president Ken Gordon, further added.
Lloyd was recently in news for being engaged in a verbal war with Michael Holding and for quitting the board of the privately organised Stanford Twenty20 Tournament in August.
The former captain was against the organisation of the event and cited ''concerns for West Indies cricket'' as the reason of his withdrawal.
The WICB, meanwhile, said Lloyd's presence in India would help the Windies in improving their performance as the former player's experience would come in handy at the tournament.
''He has agreed to make himself accessible to the captain, coach and manager to assist in any way which will build morale, strengthen the team's performance and encourage a stronger culture of professionalism and discipline,'' the board said.
''It is something we've done before and we know that Clive's vast experience in leading victorious West Indian teams in the past would be an additional asset to the touring team,'' it added.
West Indies will be up against Zimbabwe in their first qualifying match as they bid to enter the main event. The defending Champions will also be facing Sri Lanka and Bangladesh in the other qualifying matches.