CA seeks advertising blimp ban during Ashes

Published: Friday, October 27, 2006, 23:53 [IST]
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Sydney:Cricket Australia is urging the Australian and state governments to legislate against what it calls "parasite marketing" during the Ashes Test series with England starting next month.

Australia's governing cricket organisation said it had contacted the jurisdictions to point out safety concerns and its fears that ambush marketers trying to get free publicity at the expense of legitimate sponsors could threaten Australia's ability to stage major sporting events.

CA chief executive James Sutherland Friday praised the Queensland state government for deciding to ban advertising hot air blimps from major events such as the Ashes series.

"Congratulations to Queensland for being first cab off the rank to prevent this form of parasite marketing," Sutherland said in a statement Friday. "We look forward to other states doing the same as quickly as possible."

"State governments have protected events such as the (2000 Sydney) Olympics, the (2006 Melbourne) Commonwealth Games and next year's World Swimming Championships in Melbourne from predators using devices such as advertising blimps.

"Similarly, it is commonplace for major events such as the recent Football World Cup in Germany or the imminent ICC World Cup (in the West Indies) to have legislated protection from ambush marketers trying to sneak a free ride at the expense of legitimate sponsors who make such events possible.

"We argued that what is good for these sorts of global events is good for Australia as well."


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