Chennai: The first ball in the BCCI-promoted Indian Premier League (IPL) Twenty-20 was virtually bowled today, with the formal launch of the name of Chennai Team 'Chennai Kings' and its logo of 'roaring lion'.
India Cements Limited, who own the Chennai IPL franchisee, christened it as ''Chennai Super Kings : Fearless entertainers who will play to win''.
India Cements Vice-Chairman and Managing Director, TNCA President and BCCI Treasurer N Srinivasan launched the name of the team and the logo, at a press conference here in the midst of the Tamil Nadu Cricket Association (TNCA) office bearers and other staff and many players, present and past.
Srinivasan said ''we are looking at the IPL as an opportunity to spread the game to all corners of the state and unearth fresh talent.''
''The tournament will have a mix of former, present and future cricketers, from Chennai and its catchment areas - Kerala and Railways,'' he said.
With eight teams in fray, he said there would be seven matches for each team to be played under 'home and away basis'. ''All the home matches of Chennai Super Kings will be played under lights at the historic M A Chidambaram stadium from 2000 to 2300,'' Srinivasan said and added that the IPL had made it mandatory that each team should have four U-22 players.
''The four players might be from Chennai or from the catchment areas or both,'' he added.
Former India opener Krishnamachari Srikkanth was named as brand ambassador for Chennai side.
On his role as Brand Ambassador, Chika (Srikkanth) in his inimitable style regaled the gathering saying ''I'm in fact, the apt choice for this role for IPL T20 league, because I had never played more than 20 overs during my playing days''.
He said as a brand ambassador he would galvanise support for the team and ensure that the team wins all the matches, scheduled to commence from April.