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ICL: Dabur to ~~energise~~ Mumbai Champs

Published: Sunday, March 9, 2008, 3:35 [IST]
 
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New Delhi: Country's leading FMCG company Dabur today announced its association with the Indian Cricket League (ICL) as the sponsor for the its Mumbai Team and the 'Energy Partner' for the upcoming tournament, starting today.

Executive Director-Consumer Care Division, Dabur India Ltd, Mr V S Sitaram said ''We are delighted to join hands with ICL as both the Energy Partner for the tournament and the sponsor for the Mumbai Team.''

''Glucose is a ready source of energy to fight tiredness, and so, a perfect partner for a high-paced, pulsating tournament as the ICL 20s Championship, and an energetic team like Mumbai Champs. We feel this association would help us build a better connection with the cricket-loving population across India, and further strengthen Dabur Glucose"s association with sports and sport events,'' he said.

As part of the partnership with ICL, Dabur Glucose will also felicitate players with the titles of 'Dabur Glucose Most Energetic Player of the Match' and 'Dabur Glucose Most Energetic Player of the tournament' awards.

''Cricket is a national obssession in India. The passion with which the sport is played and the new-age 20-20 format that has caught the imagination of Indians, is very compelling. We believe that Dabur Glucose's partnership with energetic players like Brian Lara and a team like Mumbai Champs would take cricket's popularity to a new high,'' Mr Sitaram added.

UNI

Read more about: icl, sponsorship, mumbai champs, dabur
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