The new logo for the League constitutes title sponsor DLF's corporate logo with the graphic of a batsman playing an attractive cricketing shot. The graphic and words for the Indian Premier League are in blue in-line with Team India's colours.
''The DLF Indian Premier League is here to stay and is set to carve out a distinct niche for itself in the international cricketing calendar,'' IPL Chairman and Commissioner Lalit Modi said.
''I am happy that India's largest real estate company, DLF will play an integral part in helping develop the DLF IPL into a truly world-class cricketing league.
''It is exciting to have an eclectic mix of elite Indian Businessmen, Bollywood personalities and Corporates as our allies, working collectively as one to ensure a start of new cricketing era ushered in by the DLF IPL.'' The inaugural season of the IPL will showcase a total of 59 matches.
All matches will be during late afternoon and evening to coincide with prime time for television and providing a convenient time for the stadium audience.