The site has been developed by Live Current Media Inc (LCM), a Canadian company which bought portal rights for the next ten years for $50 million.
As outlined in the Memorandum of Understanding (MoU), LCM will become the exlusive online provider of content for the Board of Control for Cricket in India (BCCI) and the DLF Indian Premier League. This signifies the first cricket-related content and distribution relationship by Live Current as the company plans to build and launch its cricket.com asset as the future cricket destination and hub for cricket fans globally.
With iplt20.com becoming the official online destination for the DLF Indian Premier League, fans from around the world will now have access to the 44-day long season Twenty20 tamasha.
The site will offer access to official league content including audio-visual, photographs, live scoreboards and summaries, match results, fantasy cricket, player interviews, profiles, schedules, statistics, ticketing and fan interaction through polls, contests and newsletters, the release further stated.
The launch of the website enables businesses from around the world to access millions of cricket fans through advertising and branding of the official site. In the same vein as major sports media events such as the World Cup, the DLF Indian Premier League is predicted to be a major revenue generator, on track towards its target of $2 billion in its inaugural season through franchise and rights sales, advertising, sponsorships and ticket sales.
Many global organisations have already come on board as various sponsors, including Sony and the World Sports Group (WSG), which have secured the global broadcast rights for over $1 billion and other blue chip sponsors including Pepsico, Hero Honda, Vodafone, Citibank and Kingfisher, which have also committed the league.
The ten-year agreement, outlined in the MoU with LCM, is worth $50 million and includes extensive co-marketing and exclusive online content rights agreements for the Live Current to build, launch and operate the official online destinations for the DLF Indian Premier League: www.iplt20.com and the BCCI: www.bcci.tv.
The BCCI and the DLF Indian Premier League will be guaranteed the revenues through revenue-sharing agreements including percentages of advertising, sponsorship and merchandising sales, the release added.