"My job is to basically give lectures to the players the theme of which is character building and how to be positive about the game and their future plans," said Moin-ul Atiq.
The move to hire Moin-ul Atiq comes at a time when experts, critics and former players have called on the board to initiate a grooming programme for its players and educate them on their basic responsibilities as players of national reckoning.
Moin-ul Atiq, who had played under Imran Khan, said, "Many young players come from humble backgrounds and they need guidance."
He played five one-day internationals for Pakistan.
Faisal Mamsa, a behavioral psychiatrist, said, "The board needs to have a clear cut code on how players should behave and there should be no leniency shown to anyone. The problem is if a senior player gets away with something wrong, the junior player says If he can do it, why can't I."