Kolkata: It"s not just prince of Kolkata, Sourav Ganguly who has been dropped from captaining Shah Rukh Khan"s IPL team this season. The name “Kolkata" has been dropped from all Kolkata Knight Riders (KKR) merchandise.
'Business Standard' reports that KKR's name could be change to Knight Riders in the next IPL season.
Reebok, the official merchandise partner for the team, said it was Shah Rukh Khan-owned company"s decision. Hence, the city"s name has been dropped from all T-shirts, socks and accessories.
Sources indicated the company was actively looking at shifting base to other cities following the controversies involving Sourav Ganguly"s captaincy.
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The company is registered as Knight Riders Private Ltd and all vouchers are issued under this name. As the team belonged to Kolkata, with seven home-playing matches in Kolkata last season and with Sourav Ganguly"s involvement in them, the brand used for the team name and the merchandise was “Kolkata Knight Riders" in IPL1.
“If the matches had not shifted from Kolkata, the merchandise would have continued to have 'Kolkata" Knight Riders written on them," said the Reebok source.
“KKR is more popular as Shah Rukh Khan"s team than for Kolkata. So, merchandise sales will not be affected. Also, shifting base to other cities like Ahmedabad will help the company manage its administrative issues better and keep it away from more controversies.
Dropping 'Kolkata" from the team"s merchandise will bring worldwide appeal," said the source. Reebok sources said merchandise sales in India had dipped by more than 30 per cent this year compared with last year but the opportunity to sell merchandise the world over had opened up. “So, there may not be a dip in overall revenues," said a source.
Financially, Knight Riders was the most successful franchise last year, achieving a profit of Rs 13 crore.