Tendulkar tops in calls to Idea number

Published: Monday, May 4, 2009, 16:14 [IST]
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Tendulkar gets most calls on Idea number

Mumbai: Tendulkar, who is captaining Mumbai Indians in the IPL has received the maximum calls and SMSes in an Idea number in a promotional venture for one of the main sponsors of the team, a spokesperson for the Aditya Birla group cellular company said.

Tendulkar is leading the charts in terms of most calls received with over 50% of calls made to his number while Harbhajan Singh and Zaheer Khan follow him.

As per the company's record till April 30, Tendulkar received a record 9.5 lakh calls and messages, followed by Harbhajan Singh at 7.05 lakh calls and Zaheer Khan 1.3 lakh calls.

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Idea had advertised the mobile numbers of Tendulkar and his other Mumbai Indian teammates Zaheer Khan, Harbhajan Singh and Sanath Jayasuriya to enable their fans make calls and send SMSes to them.

"We are really surprised by the unprecedented calls that had started coming in ever since we launched the campaign on April 30. We are indeed overwhelmed by the response the fans have shown and Idea Cellular will make the call and SMS details available to the players," Idea Cellular Chief Marketing Officer Pradeep Srivastava said in a statement.


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