New Delhi: Believe it or not, despite its dismal performance in South Africa, Kolkata Knight Riders tops the brand value charts and it is the richest team of the IPL tournament, whose collective valuation has been now pegged at USD two billion.
At the same time, Shane Warne's Rajasthan Royals, has emerged as the best team in terms of return on investment, although it is ranked third in terms of brand value.
The valuation exercise of the entire IPL franchise, along with the individual teams, have been conducted by UK-based international brand valuation consultancy Brand Finance Plc.
"The entire enterprise is valued at USD 2.01 billion," Brand Finance said, adding, its methodology took into account various revenue lines such as broadcasting, IPL sponsorship, team sponsorship, merchandising and gate receipts as well as the effect of performance, the catchment population of the city, the capacity of the stadium and the presence of iconic players.
IPL 2009 - Results | IPL 2009 Points Table | Orange - Purple Cap
Among the eight teams, KKR has been ranked as the most valued with a brand value of USD 42.1 million, followed by Mumbai Indians (USD 41.6 million), Rajasthan Royals (USD 39.5 million), Chennai Super Kings (USD 39.4 million), Delhi Daredevils (USD 39.2 million), Royal Challengers Bangalore (USD 37.4 million), Kings X1 Punjab (USD 36.3 million) and Hyderabad Deccan Chargers (USD 34.8 million).