New Delhi: Champions League Twenty20 Tournament will be officially sponsored by Bharati Airtel.
Airtel grabbed the title sponsorship for a sum of Rs 170 crore.
The cricket tournament, to be called Airtel Champions League Twenty20, will commence from October 8, 2009 at Bangalore.
CL T20 opener: RCB vs Cape Cobras
12 top provincial teams from seven nations will take part in the tournament which is scheduled to held in Bangalore, Hyderabad and New Delhi.
Deccan Chargers, Delhi Daredevils and Bangalore Royal Challengers are the three teams representing India in the tournament.
Mobile services provider Airtel has signed the deal for a five-year team. Champions League carries $6 million in award money.
This deal is even bigger than what DLF had paid IPL for title sponsorship. DLF picked up IPL title sponsorship rights for Rs 200 crore for five years, but for 59 matches.
Airtel marketing director Shireesh Joshi said: “Combined with the success of the Twenty20 format and growing popularity of club cricket in India, Champions League is a great opportunity for us to partner." Bharti Airtel was also IPL-2"s co-presenting sponsor.