New Delhi: After a 10 year long association with MRF, Sachin's magical bat embraced a new logo-Adidas.
World Sports Group, who is in charge of Tendulkar's endorsements has confirmed that Tendulkar has shifted the branding on his bat to adidas. This is an extension of Tendulkar's contract with adidas where he sports their apparel.
Earlier the company had utilised the services of the 'batting genius' in design and development of products.
In the recently concluded Compaq Cup, Tendulkar started using Adidas cricket equipment and the most conspicuous was the bat, which had the Adidas logo instead of the familiar 'MRF - Genius'.