No sponsors for Team India

Published: Wednesday, November 25, 2009, 12:53 [IST]
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No sponsors for Team India

New Delhi: Believe it or not, the world's richest cricket team has no one to sponsor them.

The cricket board postponed the meeting of it's marketing committee scheduled for November 24, after there were no bidders for the rights, estimated at around Rs800 crore.

Now the BCCI is now seriously contemplating to reduce the base price for the sponsorship as there were no bidders for the rights.

With the sponsorship deal with Sahara for men's team coming to an end this year-end, the BCCI floated a tender last month inviting bids for a new four-year deal.

Sources in the BCCI said that no bids have been received for sponsoring the national men's, women's, 'A' and under-19 squads till today's deadline.

The BCCI had announced in the tender notice that the bid forms would cost Rs five lakh each and the amount would be non-refundable.

Last month the Board sold its four-year TV marketing rights to existing right holders Nimbus Communications, owners of Neo Sports and Neo Cricket channels, for Rs 2000 crore for the period April 1, 2010 to March 31, 2014.

The deal worked out to Rs 31.5 crore per international match - Test, ODI or T20, according to BCCI sources.


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