Good marketing can save Test cricket: Lalit Modi

Published: Wednesday, August 19, 2009, 10:21 [IST]
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'Good marketing can save Test cricket'

Mumbai: Only good marketing can save Test cricket from extinction, says Indian Premier League chairman Lalit Modi.

"One of the suggestions I gave to the MCC (Marylebone Cricket Club) was to make Test cricket day/night affair to allow people to come and watch it after their duty hours," said Modi, hailed for making Twenty20 in general and IPL in particular a massive success, during a panel discussion here today.

The discussion followed the release "Out of the Box - Watching the Game We Love", a book by commentator Harsha Bhogle whose first copy was presented to Tendulkar.


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