Tendulkars' water crusade

Written by: Rajesh Krishna
Published: Tuesday, January 12, 2010, 12:16 [IST]
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Tendulkars' water crusade

Mumbai: Soon master blaster Sachin Tendulkar will be seen mouthing  "Paani Waachva, Mumbai Jaagva," (save water, wake up Mumbai) on television and radio.

Yes, the Mumbai batsman has now taken up a new cause - conserving water.

Brihan Mumbai Municipal Corporation (BMC), one of the biggest civic bodies of Asia have roped in Sachin to spread awareness on save water campaign in Mumbai. In a short film made by BMC, Tendulkar urge the people of Mumbai to save water.

Mumbai has been facing severe water shortages and cuts of up to 30% have been imposed in most parts of the city. The city has a daily requirement of 4,200m litres of water, and it is falling short by 800m litres.

The 30-second commercial that was shot by Eureka Films and directed by Meghnath Kulkarni. It was shot at at the Mumbai Cricket Association stadium at Bandra-Kurla Complex on Sunday.

The commercial is expected to beam on television and multiplexes in the next few days.

Tendulkar said that his entire family has renounced showers and switched to bucket baths in an effort to save water.


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