Dhoni signs whopping 200 crore endorsement deal

Published: Tuesday, July 13, 2010, 13:49 [IST]
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Dhoni signs 200 crore endorsement deal

New Delhi: Mahendra Singh Dhoni has reportedly signed a whopping 200 crore endorsement deal with a talent management company that took him past Sachin Tendulkar in the corporate contract sweepstakes.

The Ranchi lad who recently tied the knot with his childhood friend Sakshi Rawat is the country's most expensive sportsman and has signed up a three-year deal with sports and talent management firms Rhiti Sports Management and Mindscapes One. The firm will manage the Indian skipper's long list of endorsements and brand associations, corporate profile, patents and digital rights, images, visibility on social networking sites and merchandise through a joint venture.

Tendulkar previously, had the highest contract of Rs 180 crore deal with sports management firm Iconix for three years in 2006.

Dhoni earned $10 million last year, which made him top a list of the world's highest-grossing cricketers, said a Forbes magazine report. He earned $8 million from endorsements, said the report, adding that his campaigns were 45% more expensive than other players.

Apart from Dhoni, Rhiti Sports also manages his teammates R P Singh and Harbhajan Singh.


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